There are more than half a million people from an Asian background living within
a one hour drive of Birmingham Airport, 350,000 of these are of Indian
origin....yet there’s no direct, non-stop route from Birmingham.
Our Fly India campaign aims to gather support and evidence of the strong support
and demand in the region, to reinstate direct, non-stop services between
Birmingham and India. We want to show that not only is there a compelling case
for such flights but there’s also strong support from our region’s Indian
community.
Air India originally operated from Birmingham in the 1980s and then started
flights between Delhi-Amritsar-Birmingham-Toronto in May 2005. Sadly it moved
its operation to Heathrow in 2008 to secure its valuable slots in the capital.
It had promised to return to Birmingham, but 15 months on we are still waiting
for its return.
The success of Air India’s Birmingham operation was never questioned. In the last
year alone, it carried more than 100,000 people between Amritsar, Delhi,
Birmingham and Toronto and its load factors were often above 85%. Demand,
therefore, certainly isn’t an issue.
The potential economical, social and cultural benefits to be reaped from the
return of direct, non-stop flights are significant and this has been recognised
by the Leader of Birmingham City Council, Councillor Mike Whitby, who has worked
tirelessly in gaining support so that the City can lobby the Indian Government
to relax the restrictions that are in place on air links between the UK and
India.
In fact, Councillor Whitby’s petition launched in October last year has already gained 20,000 signatures. We now want to give the campaign another big push – which is where you can help by giving us feedback and adding your name to the petition.
We will then make a business case to prospective airlines, like Air India,
Kingfisher Airlines and Jet Airways to name but a few. We’ll also meet with
representatives of the Indian Government to show that the Midlands’ Indian
Community is speaking in one voice and saying that it wants to fly direct,
non-stop from Birmingham.